About the speaker
Merle Meier-Holsten is Head of Marketing at Deutsche Bank. Previously, she drove digital transformation as CMO at Visa and managed global consumer brands at Mondelez. She bridges brand experience with performance marketing to build deep emotional connection while delivering measurable business impact. With the courage to explore new paths and a passion for digital innovation, she shapes the future of marketing at Deutsche Bank - strategically, data-driven, and with a clear focus on growth.
Merle Meier-Holsten at OMR
Curtain up for the world's biggest stage: YouTube turns your living room into the place for the big moments. World Cup, Olympics, the Oscars – YouTube extends the cultural relevance of these moments into infinity. Dirk Bruns (Director, Video Sales, Google) shows how brands can leverage premium attention and unmatched reach to transform this into measurable ROI. The Deutsche Bank case demonstrates how to claim the best seats on this stage: By consolidating premium inventory via Display & Video 360, the company achieved 34% more reach - at twice the efficiency of linear TV. Merle Meier-Holsten (Head of Marketing, Deutsche Bank) explains how she is placing the company's marketing at the very heart of the zeitgeist in 2026: on YouTube.
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