About the speaker
Mathias Richter is an experienced business development expert who has supported brands, agencies, and media houses in their market-strategic alignment and implementation for over a decade. He specializes in establishing new sales structures, developing content strategies, and executing creative solutions for renowned clients. His primary focus lies in new and social media, branded entertainment, and influencer marketing. After holding various (leadership) positions at companies such as Twitter, Studio71 (P7S1), and Axel Springer, he now devotes himself to the ANTI BORING CONTENT CLUB (ABCC), a content marketing agency he co-founded in 2022. As Managing Director, he focuses on creating content experiences that provide genuine value and position brands as "enablers" for creative collaborations
Mathias Richter at OMR
Witness the incredible transformation of Johny Münster, the "German Phoenix." Alongside star coach Johannes Lukas, he reveals how he rose from last place to pro status and why true discipline requires the right fuel. The session peaks in the international ABCC thumb-wrestling championship, where you can win exclusive prizes!
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.