About the speaker
Lothar Krause is Vice President at the media-tech company Affinity, where he is responsible for driving the expansion of the brands VEVE and Siteplug across Europe and LATAM. With over 20 years of experience in digital marketing, he has actively shaped the evolution from traditional performance marketing to today’s data-driven and programmatic ecosystems. His career includes key roles at companies such as eBay, AWIN, Sociomantic, Zalando, and Opinary. Lothar was already a speaker and panelist at the very first OMR in 2010 and has since been a regular at conferences, events, and universities. His areas of focus include AdTech, performance marketing, data-driven advertising, and DOOH. In addition to his operational role, he supports companies as a consultant on strategic growth topics and is also active as a business angel and investor.
Lothar Krause at OMR
Affiliate Marketing is a unique channel in digital marketing, connecting advertisers with a diverse ecosystem of partners—from content creators, media buyers, and comparison platforms to loyalty, cashback, and coupon sites. Operating across markets worldwide, it combines multiple marketing models within one framework and touches different stages of the customer journey. This diversity is both its strength and its challenge: despite delivering measurable and incremental revenue globally, the channel is still often perceived primarily as a lower-funnel conversion driver. On the Yellow Stage, Adam Ross, CEO of Awin, and Santi Pierini, CEO of CJ, will share perspectives on what has worked well in Affiliate Marketing over the past two decades—and where the industry may have missed opportunities. The discussion will explore how incentives, collaboration, and new technologies could shape the next phase of the channel’s development.
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