About the speaker
Leonie Bartsch is an investigative journalist and podcaster. After completing her studies, she worked as a freelance journalist for outlets including DIE ZEIT and DIE WELT. An editorial traineeship at ProSiebenSat.1 brought her together with Linn Schütze. In 2020, they co-founded the production company Auf Ex Productions. Under this umbrella, they release the true-crime podcast "MORD AUF EX," which has grown into one of the most successful true-crime productions in the German-speaking world since its launch in 2019. Additionally, they produce the podcast "TRUE LOVE" as well as the investigative podcast report "Die Nachbarn" (The Neighbors). Most recently, the investigative podcast series "Die Jägerin" (The Huntress) was released in collaboration with Süddeutsche Zeitung (Photo: Christoph Köstlin).
Leonie Bartsch at OMR
What happens when content sparks more than just attention? Leonie Bartsch and Linn Schütze from the podcast "Mord auf Ex" have mobilized over €140,000 on betterplace.org to combat violence against women. Together with Jannik Stutzenberger, Melisa Dobrić has raised a total of more than €200,000 for various social projects. On the Yellow Stage, they will share personal insights into their fundraising campaigns for the first time: from the initial spark and storytelling to community activation and the tangible impact on non-profit organizations. Together with betterplace.org, they will analyze their key takeaways and make them actionable: How do you build the kind of trust that truly moves people to act? How do you achieve authentic engagement? And how can reach be transformed into measurable impact for social causes? A session for everyone working with communities who wants to understand how content inspires collective action.
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