About the speaker
Leonardo (Leo) Aizpuru serves as Chief Marketing Officer, leading Nespresso’s endtoend global marketing organization across product, brand, consumer insights (CMI), corporate communications. In this role, he is focused on unlocking the full power of Nespresso’s distinctive brand and creating iconic, meaningful experiences that resonate with today’s and tomorrow’s consumers—wherever they are. Leo joined Nespresso in February 2025, bringing more than 18 years of marketing leadership within the Nestlé Group. Throughout his career, he has successfully guided some of Nestlé’s largest coffee and beverage brands, holding senior brand marketing roles across multiple regions. Renowned for building new growth platforms, revitalizing brands, and championing breakthrough innovation, Leo is a passionate and trusted leader. He is committed to empowering teams to think consumerfirst, challenge conventions, and push creative boundaries. His experience and vision continue to shape Nespresso’s next chapter of brand and business growth.
Leonardo Aizpuru at OMR
What do you do when your brand is already iconic—defend it or challenge it? Nespresso invented a category and built an iconic luxury brand. But leadership is never about standing still. In this keynote, Global CMO Leo Aizpuru shares why Nespresso chose to disrupt its own success and what it takes to do so without losing what made the brand iconic in the first place. From challenging established brand codes to leading cultural change, he shows how courage has become a critical driver of long‑term brand relevance. A keynote for anyone who believes strong brands are built not by protecting success, but by questioning it.
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