Lara Sophie Bothur is a global tech translator and influencer, recognized as one of the most prominent voices in technology worldwide. As the leading female voice on LinkedIn in the DACH region, she engages an international audience of nearly 400,000 followers across business, technology, and society. As Germany’s first full-time corporate influencer, she has redefined how companies approach tech communication. Since becoming self-employed in October 2025, she has collaborated with industry giants including NVIDIA, Siemens, Google, AWS, Salesforce, SAP, IBM, Meta, Workday, Schaeffler, and NEURA Robotics. Leveraging the power of storytelling, Lara translates complex technologies—such as AI, robotics, and industrial innovation—into accessible and relevant narratives. Her mission is to inspire people about technology and to visibly strengthen Europe’s standing in the global technological race.
Lara Sophie Bothur is a global tech translator and influencer, ranking among the most visible tech voices worldwide. As the leading female voice on LinkedIn in the DACH region, she reaches an international audience across business, technology, and society with nearly 400,000 followers. As Germany’s first full-time corporate influencer, she has redefined the way companies communicate technology. Since October 2025, she has been working independently, collaborating with leading technology companies such as NVIDIA, Siemens, Google, AWS, Salesforce, SAP, IBM, Meta, Workday, Schaeffler, and NEURA Robotics. Through powerful storytelling, Lara translates complex technologies like AI, robotics, and industrial innovation into accessible and relevant narratives. Her mission: to inspire people about technology and to tangibly strengthen Europe's position in the global tech race. In conversation with Rainer Esser, former CEO of DIE ZEIT, she discusses her journey to becoming one of the world's most influential tech voices, the landscape of new media, and will reveal a small secret at the end.
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