About the speaker
Julia Guembel is a video expert, content strategist, and a key creative driver behind OMR’s digital ecosystem. Serving as Video Lead since 2023, she spearheads the strategic growth of all moving-image channels. One of her standout projects is the comprehensive video strategy for the OMR Podcast across YouTube and social media, where she blends platform-specific expertise with a sharp instinct for brand identity. Before joining OMR, Julia honed her skills in social media and creative content at the food brand KoRo. As Team Lead, she was instrumental in driving the brand's explosive digital expansion and community building. Since 2025, she has also been the face and voice of the "OMR Takeaway" podcast. Together with Roland Eisenbrand (Head of Content at OMR), she delivers weekly strategic marketing insights and breaks down the latest industry trends.
Julia Guembel at OMR
Childhood best friends, influencers, and entrepreneurs: Hannes and Jeremy (21) are the duo behind the hit party game app "Splash." Reaching millions weekly through social media and their ARD podcast "Adoptivbrüder," they mix open talk about dating and sex with behind-the-scenes looks at their journey as founders. The results speak for themselves: 20 million users and €6 million in revenue in under a year. "Splash" dominated the German App Store charts for months—completely bootstrapped, without a single investor. Their mission is simple: turn viral social media trends into real-life experiences. At a time when Gen Z loneliness is at an all-time high, they are using the smartphone not to isolate, but to bring people back together.
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