About the speaker
Jan Rezab is the Founder and CEO of Ravineo, an AI-powered media intelligence platform that uncovers what competitors are really doing across digital advertising and influencer marketing. Previously, Jan co-founded Socialbakers, one of Europe’s most successful marketing technology companies, used by global brands to measure and optimize social media performance. With more than 20 years of experience in digital marketing and analytics, Jan focuses on how AI is reshaping competitive intelligence, why traditional media metrics are no longer sufficient, and how brands can make better strategic decisions in an increasingly opaque advertising ecosystem. He is a strong advocate for transparency, brand safety, and using AI not to automate noise, but to uncover truth.
Jan Rezab at OMR
Social media feeds have undergone a massive transformation in recent years. In the past, users were primarily shown content from accounts they actually followed. Today, most feeds are driven by algorithms—a shift that is fundamentally changing the way brands utilize these platforms. Jan Rezab, co-founder of Socialbakers and now leading the new social media intelligence platform Ravineo, will take to the Yellow Stage to explain what the new social media playbook should look like.
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