About the speaker
Isabelle Gardt is the Managing Director and CMO at OMR. Her work focuses on how platforms, communities, and the organizations behind them can be successfully built through strategic marketing, clear leadership, and a deep understanding of digital and analog engagement. In doing so, she combines operational management experience with a social perspective on diversity and equal opportunity – issues to which she provides a platform, particularly as co-founder of OMR 5050, both within the organization and beyond.
Isabelle Gardt at OMR
A reality check on where we really stand in 2026 in terms of equality and fairness. Isabelle Gardt, managing director at OMR and founder of OMR 5050, explains why gender equality is currently under pressure again and why this is not a marginal issue but a central economic, democratic, and future issue. With clear facts and current trends, the keynote speech shows where progress is stagnating, why old patterns are returning, and what responsibility companies, managers, and each individual now bear. An honest look at the status quo and what it takes to ensure that equality does not fall behind but moves forward again.
Tradwives, pickup artists, and misogynistic violent videos generated by AI: the internet is being flooded with reactionary content. But how much influence does it really have on role models, political attitudes, and social developments? In this discussion, Alexandra Zykunov analyzes current figures, studies, and contexts and shows that things are not as black and white as they seem. It's about the political gender gap between young men and young women, the shift to the right, education and media power, and the question of what will really have more influence on the next generation: the parental home or algorithms.
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.