About the speaker
Frans Riemersma is a Martech Analyst, founder of MartechTribe, and co-publisher of the annual Marketing Technology Supergraphic, one of the most widely referenced visuals in the industry. Frans helps brands take Martech decisions that drive growth. He draws on the largest Martech data warehouse of solutions, stacks, and capabilities—built over the past decade. He also lectures at business universities, co-authors industry reports on composability and GenAI, and advises boards on marketing operations and technology strategy.
Frans Riemersma at OMR
About 16 years ago, Frans Riemersma presented a simple slide to a small group of CMOs. It featured roughly 100 logos of marketing technology providers. Because the idea resonated so well, he continued the project year after year. By the 2025 edition of the “Marketing Technology Landscape Supergraphic,” the count had ballooned to nearly 15,400 logos and tools. Now, the 2026 version has officially launched. Frans will reveal exactly how many logos are featured this time—and what the latest version tells us about the current software landscape—on the Yellow Stage at OMR26.
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