About the speaker
Dr. Jannika Bock leads the Retail Industry Sector as Managing Director for Google Germany, which she joined in 2008. Prior to her current role, she led sales activities for Google’s ads products within the Large Customer Sales organization of Central Europe. Before joining Google, she worked for Axel Springer AG. She promoted in American literature and cultural studies at Hamburg University and Harvard University.
Dr. Jannika Bock at OMR
Purchase decisions happen in seconds, while consumers seamlessly switch between searching, streaming, scrolling, and shopping. The Luqom Group success case shows how you can leverage Google AI across this dynamic customer journey. Dr. Jannika Bock (Google) and Vanessa Stützle (CEO, Luqom) present how Europe's market leader transforms products into captivating video experiences using Google AI – like Imagen, Veo & Gemini – and revolutionized its e-commerce strategy with a modern Google Search & YouTube setup. We will show you how to use this approach for your brand to scale and drive profitable growth. Curtain up for the e-commerce of tomorrow!
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.