About the speaker
Denise Snieguolė Wachter is a communications strategist, culinary journalist, and founder of CHEF:IN – Germany’s first platform for female gastronomy professionals. Through chef:in studio, she advises food brands, restaurateurs and international publishing clients on strategic PR and event management. As an au pair in New Zealand, she discovered Donna Hay’s cookbooks and found her way into food journalism. Today, she leads Donna Hay’s Germany tour – a story coming full circle.
Denise Snieguolė Wachter at OMR
25 years ago, Donna Hay built a global food media empire – no investors, no male co-founder, long before “creator economy” was a buzzword. Now she’s bringing her new book “Sunshine, Lemons and Sea Salt” to Germany and meets CHEF:IN – Germany’s first platform for female gastronomy professionals. Together with CHEF:IN founder Denise Wachter, she discusses content as a business model, authentic brand-building, and why the future of food is female. Moderated by TV chef and journalist Felicitas Then. The OG meets the Next Generation – Premium Food, Female Leadership, Business that lasts.
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