About the speaker
Daniel Schröder is the founder and CEO of Stronger, one of Germany’s leading paid social agencies. He ventured into self-employment during his business studies and founded Stronger in 2018 at the age of 21. Today, nearly eight years later, Daniel and his team of 20 manage well-known brands such as Trade Republic, Deichmann, Meßmer, Snocks, Bears with Benefits, Johnny Urban, Inkster, and many other e-commerce companies. The agency focuses on developing high-performance creatives that drive scalable brand growth. Stronger stands for data-driven paid social, clear structures, and creative approaches that enable both national and international scaling.
Daniel Schröder at OMR
Most paid social ads fail to scale today—not because of a lack of budget, but because of the creatives. Inkster and Stronger demonstrate, based on over three years of collaboration, how a structured creative output became the foundation of a scalable paid social strategy. The focus is on scalable content structures, data-driven testing routines, and the strategic use of different creative approaches to continuously identify winning ads and further scale successful concepts. Gain insights into creative strategy, creator selection, KPI decisions, and the operational workflows used by Inkster and Stronger to sustainably scale paid social to over €500,000 in monthly ad spend.
Scaling internationally means more than just translation and budget increases. Trade Republic and Stronger demonstrate how UGC became the driving force behind rapid and structured internationalization on paid social. The focus is on local creator strategies per market, scalable content structures, and processes that enable efficient testing and profitable rollouts in new countries. You will gain insights into creator selection, testing routines, KPI decisions, and the operational workflows necessary to implement international expansion not just quickly, but with sustainable success.
Scaling Paid Social internationally requires more than just translation and a bigger budget. Bears with Benefits and Stronger reveal the playbook behind their global growth. The focus: local creators for every market, culturally relevant content, and intentionally diverse profiles instead of "cookie-cutter" influencers. You’ll gain insights into the testing routines, KPI decisions, and structures necessary to scale new markets profitably.
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