About the speaker
Benjamin doesn’t just talk about transformation – he has experienced it.
For ten years, he actively shaped the generational change in a family business and learned to see resistance not as a limit, but as a mandate.
Then he consciously chose against security – and for a new beginning.
He built a start-up that translated the logic of commerce into e-commerce with its own AI, long before OpenAI redefined the playing field with ChatGPT.
The rest? History.
A few other things in between.
Today, he rethinks food and brands – with the ambition to create experiences that you don’t just see or taste, but feel.
His goal: to make big ideas a reality together with the right people.
Benjamin Ferreau at OMR
We are no longer fighting for attention—we are engaged in a race of algorithms for relevance. And while everything is becoming more efficient, scalable, and intelligent, communication is losing precisely what once made it effective: genuine connection, genuine emotion. Perhaps that is why the real provocation is this: It is not more AI that will make the difference—but rather what eludes it.
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