About the speaker
The Süddeutsche Zeitung dubbed Adil Sbai the "TikTok explainer," while RTL went even further, calling him the "TikTok Pope." Sbai is a recognized expert in the Creator Economy, co-founder of the influencer search engine influData, and CEO of WeCreate, a leading social-first agency in the DACH region. The agency manages some of the most influential creators in Germany, including Malte Zierden, Nadine Breaty, and Herr Anwalt. Additionally, Sbai is the initiator of the 9:16® Summit, the premier industry gathering for the Creator Economy.
Adil Sbai at OMR
Creators have become an integral part of our daily lives—they inform, explain, and entertain. Some are media makers, others are entrepreneurs, and many are both. They are fundamentally changing how content is created, who it reaches, and how it is monetized. But what does it really take to survive economically as a creator? What defines journalistic creatorhood—and how can collaborations with media companies succeed in creating real value for both sides? Sarah Kübler (HitchOn & NextGen Innovators) will discuss these questions with Fabian Grischkat (Newsfluencer), Yvonne Weiß (FUNKE Mediengruppe), and Adil Sbai (WeCreate) on the Yellow Stage. The session will also highlight the new "Creator Lift" support program, through which nextMedia.Hamburg assists up-and-coming creators with professionalization and networking.
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