About the speaker
Florian Kumb is a member of ZDF’s management board and heads the directorate AUDIENCE. With a 360-degree view on distribution and planning, the department places the audience's needs at the center of all developments. Previously, Florian held various leadership positions within ZDF, most recently as SVP Programming. By developing the ZDF KOMPASS, he significantly contributed to merging ZDF's qualitative corporate strategy with a quantifiable data foundation. Florian studied at the Baden-Wuerttemberg Cooperative State University and later earned a Ph.D in media economics. In addition to his work, he is involved in various media and research projects and is committed to training the next generation of talents.
Dr. Florian Kumb at OMR
We are living in the midst of a political turning point. Globally, with a war in Ukraine that has now been going on for over three years, a customs dispute that is turning global trade upside down and climate change that almost seems to be forgotten with new news every day. Nationally, with a political power shift to the right and a huge debt package. The role of the media is also constantly shifting in this mixed situation. But where to? What can and must established media brands do? With which formats and on which platforms do they contribute to democratic opinion-forming? On the Blue Stage, Christine Strobl, Dr. Florian Kumb, Stephan Schmitter and Markus Breitenecker will discuss these questions, among others, from the perspective of the major TV stations.
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