Andre Bechtold serves as President, SAP Industries & Experiences, leading SAP’s industry strategy and customer-centric innovation. In this role, he is responsible for advancing SAP’s industry footprint, ensuring that deep industry expertise and business process excellence remain critical differentiators in the market. Additionally, Andre oversees product and solution learning, driving enablement opportunities for customers, partners, and employees to maximize the value of SAP’s innovations.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.