Wendi Sturgis
Yext
EVP International Sales
About the speaker
Wendi Sturgis is SVP International at Yext and a founding team member, bringing more than 25 years of leadership experience across global technology and marketing organisations. She has held senior roles at Oracle, Gartner, Right Media, and Yahoo!, and most recently served as CEO of Cleverbridge. A Georgia Tech graduate and board member of Sabre and the Georgia Tech Foundation, she recently completed MIT’s AI/ML program and is passionate about the future of AI for marketers and digital leaders.
Wendi Sturgis at OMR
AI is transforming how customers discover brands, forcing marketers to rethink strategy, spend and how success is defined. In a world shaped by ChatGPT, Gemini and Perplexity, visibility begins not with rankings but with being cited in AI-generated answers. In this session, Wendi Sturgis, SVP Sales – EMEA at Yext, explores why the traditional SEO and paid search playbook no longer guarantees visibility and what winning looks like in the age of AI search. Drawing on new Yext Research, she’ll reveal how AI platforms decide what to include, which signals influence citations, and why some brands consistently show up while others don’t. She’ll highlight how owned or managed sources from local pages, third-party listings and customer reviews influence AI visibility, and where marketers should focus their efforts. You’ll leave with a clearer understanding of the mindset, budget, and operational shifts needed to compete in a zero-click world, where influence matters more than impressions.
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