About the speaker
Tommi Schmitt is a podcaster and host. His podcast "Gemischtes Hack," which he co-hosts with Felix Lobrecht, is considered the most successful in Germany. Additionally, Tommi is the host of the successful soccer podcast "Copa TS."
Photo: Murat Aslan
Tommi Schmitt at OMR
Millions of people tune in to the same creators week after week. For many, it’s part of their daily routine, whether commuting, working out, or cooking. But what actually drives that kind of loyalty? How do audiences turn into real communities? And what can brands learn from fandom that goes far beyond reach? Join Felix Lobrecht and Tommi Schmitt, hosts of Gemischtes Hack, Germany’s most successful podcast, alongside Saruul Krause-Jentsch, Head of Podcasts, Europe at Spotify, and Bridget Evans, Global Head of Advertising Business Marketing at Spotify, to explore how fandom is built and what it takes for brands to tap into it in a meaningful way.
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