About the speaker
Tanja has more than 20 years of experience in the introduction and further development of digital applications in the B2B marketing environment. Her focus is on system landscapes with complex interfaces – from content platforms and translation processes to data-based and AI-supported solutions for content and media management. With technical understanding, clear analytical structure and a strong focus on scalability, she designs content and asset management ecosystems that accelerate global marketing and content processes, increase quality and make them measurably more efficient. In her role, she drives the modernisation of platforms and interfaces towards sustainable digital workflows.
Tanja Kix at OMR
Too many assets, too many systems, and not enough oversight? In this masterclass, Sharedien, together with the industrial company Weidmüller, shows you how to radically simplify your B2B content processes. Learn how Weidmüller replaced its legacy DAM with Sharedien’s AI-powered platform in just five months and seamlessly integrated it into the system landscape (PIM, PLM, CMS, and eShop) with their partner Advellence. You will learn how AI-powered search and automatic tagging relieve your daily marketing routine and how you can deliver assets directly to your customers without the chaos. Gain practical tips for a fast DAM migration and learn how you and your employees can save valuable time through networked systems.
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