Steffen Henssler

TV Cook, Entrepreneur & Live Artist

Food & Beverage
Video & Streaming

About the speaker

He is one of the most well-known and quick-witted chefs in Germany, a TV star, enterprising restaurateur, live performer, YouTuber, and online shop operator: For around 20 years, Steffen Henssler has seemingly appeared in all major TV formats and on stages throughout Germany. Above all, the successful Sunday evening show format "Grill den Henssler" on Vox has become a fixture on TV. During the lockdowns in the Covid pandemic, Henssler, out of necessity, opened up a completely new business field: under the claim "Henssler's schnelle Nummer" he has since been publishing short videos with simple recipes to cook at home. What started as a stopgap has long since become its own brand – including books, an online shop, a successful product line in retail, and hundreds of millions of views. The significance this brand now has and how Steffen Henssler and his team want to expand it even further will be revealed on stage at OMR26.

Steffen Henssler at OMR

TV Chef with Showmanship: Steffen Henssler on the Recipe for Success of His Social Media Brand
Stageslot
May 05, 17:35-17:55
Blue Stage

Steffen Henssler is one of Germany's most famous TV chefs, a best-selling author, and a live entertainer who fills entire halls. He aptly describes himself as an “entertaining entrepreneur.” Proof of this can be found in his social media brand “Hensslers schnelle Nummer” (Henssler's quickie), which not only generates millions of views on TikTok, Instagram, and YouTube, but also markets over 80 of his own products. Although he trained in a Michelin-starred restaurant, his social media dishes are above all one thing: uncompromisingly suitable for everyday use. On the OMR stage, he will provide insights into his extraordinary career and the strategic development of his brand.

Steffen Henssler
More details

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