About the speaker
A look at the raw numbers alone is enough to grasp the scale of Saliha Özcan’s success. On her YouTube channel, "Sallys Welt," her 2,400+ videos have amassed nearly 827 million views, with 2.19 million subscribers on that platform alone. This is topped off by an enormous reach across Instagram, TikTok, and Pinterest. The digital impact she has built since uploading her very first baking videos in 2012 has undoubtedly made her one of the most influential voices in the world of food, baking, and home lifestyle.
However, Sally Özcan’s success has long since moved beyond the digital realm. She publishes cookbooks—several of which have become Spiegel bestsellers—vends her own line of kitchen products, works as a voice actress, and appears in hit TV formats. In 2025, she embarked on her first-ever solo tour across Germany, and in 2026, she will open her own café at Europa-Park. Saliha Özcan manages this entire brand ecosystem from "Sallycon Valley," the name she gave her company headquarters in Waghäusel, Baden-Württemberg. At the OMR Festival on May 5 and 6 in Hamburg, she will share insights into her journey and how her commitment to total authenticity has allowed her to build such an incredibly loyal community.
Saliha Özcan at OMR
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.