Rebecca Gottwald is Chief Operating Officer at Burda Publishing Group. She builds AI where it actually has to work: inside large, complex organizations with legacy systems, regulatory constraints, and real performance pressure. For more than a decade at Burda, Rebecca has led large-scale transformations across multiple businesses—redesigning operating models, rebuilding core processes, and making organizations faster and leaner. This is proven not in theory, but in production: from the enterprise-wide AI platform AISSIST, which provides employees secure access to AI within their daily workflows, to the first fully AI-supported kids’ comic magazine, developed and published as a public case study together with Black Forest Labs. Rebecca tackles the blind spots where most AI programs falter: misaligned leadership vision, weak execution, and cultural friction. Her mission is to turn operational excellence into the decisive growth driver of the AI era. At OMR26, Rebecca will share what it really takes to move from AI hype to AI impact—offering concrete cases, hard lessons, and execution patterns you can apply directly to your own organization.
Content production is not facing a simple update, but a fundamental transformation. On the Yellow Stage, Rebecca Gottwald demonstrates how Burda, in collaboration with Black Forest Labs, translates AI into processes that result in scalable platforms. Real change begins where technological possibilities turn into practical applications that fundamentally reshape content production. Maximum efficiency. Creative. On brand.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.