About the speaker
Patrick Esume is one of the most influential figures in American football in Europe. As co-founder and host of the NFL podcast "Football Bromance," he excites hundreds of thousands of fans every week with deep expertise, pointed humor, and passionate analysis. For years, the podcast has been among the top 3 German sports podcasts and has developed into one of the most important platforms for football in the German-speaking world.
Together with his long-time companion Björn Werner, Esume has not only built a successful media format, but also founded Bromance Sports GmbH, an innovative media and marketing agency that is taking football in the DACH region to a new level.
For many years, "Coach" Esume has been a fixture on German television and has played a major role in bringing American football closer to a broad audience. The NFL coverage in which he was significantly involved has been awarded the German Television Award multiple times. Since 2023, he has been working as an NFL expert at RTL, bringing US football to millions of viewers in a competent and entertaining way.
In addition to his media career, Esume also looks back on a successful coaching career. Among other things, he gained coaching experience in the NFL through programs with the Oakland Raiders and Cleveland Browns and worked in the coaching environment of several international football programs.
With his autobiographical work "Believe the Hype," Esume also made it onto the Spiegel bestseller list. Whether on stage, in the studio, or behind the scenes – "Coach" Esume is one of the most important voices in the growing European football landscape.
• Co-founder and host of "Football Bromance" • Co-founder of Bromance Sports GmbH • NFL expert at RTL (since 2023) • NFL coverage awarded multiple times with the German Television Award • Spiegel bestselling author
Photo: RTL / Ruprecht Stempell
Patrick Esume at OMR
In pretty much every sport, there's the debate about the GOAT, the "Greatest of All Time." In football, however, it's hardly a discussion. And there's a simple reason for that: Tom Brady. The former quarterback won the Super Bowl, the championship title of the U.S. NFL, a total of seven times—more than any single franchise in the league. For several weeks now, a life-sized bronze statue has stood in his honor in front of the New England Patriots' stadium, where he won six of his seven titles. A football helmet in one hand, the other raised in a celebratory fist. This is likely how fans most loved to see him. In 2022, the most victorious player in NFL history ended his active career as a professional athlete with the Tampa Bay Buccaneers. Since then, he has continued on the entrepreneurial path he embarked on years ago. With his health and wellness brand TB12 (standing for Tom Brady and his long-time jersey number 12), he built a business model in 2015 based on what always distinguished him as a player: an absolute focus on performance and health through supplements and nutritional tips. The next major step followed in early 2024. TB12 merged with his fashion brand, "Brady Brand," and the sportswear company "NOBULL," under which the new company now operates. Tom Brady himself is the second-largest shareholder. In parallel, Brady has launched his own films and documentaries through his production companies "199 Productions" and "Religion of Sports", as well as partnerships with entities like ESPN and Disney. The docu-series "Man in the Arena" immediately earned a Sports Emmy. With “Shadow Lion,” Tom Brady also co-founded the digital creative studio that is suitable for all projects. And for years, he himself has been a fixture in international pop culture. The Simpsons, South Park, Ted 2, cover athlete for the "Madden NFL" video game—his personal brand is huge. And it remains so after more than two decades at the pinnacle of the football world. How does one achieve that? And how do you translate that personal, athletic success into sustainable business models beyond sports? Tom Brady will provide the answers in May on the Conference Stage at OMR Festival 2026.
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