About the speaker
Pamela Reif is considered the German pioneer of the creator economy, having launched her career on Instagram back in 2013 at the age of 16. Over the years, the Karlsruhe native built a reach in the millions and gained national significance as a fitness influencer. She achieved her ultimate global breakthrough starting in 2020 during the COVID-19 pandemic, when her workout videos on YouTube became explosive hits. Today, the majority of her fan base is international, with her being particularly successful in China, where she boasts 70 million followers. Her entrepreneurial activities now extend far beyond digital platforms: she operates her own fitness and nutrition app, has published several best-selling books, and manages her own brands under the names "Naturally Pam" and "Éla Beauty." Additionally, she recently became a co-founder of her own agency, BIANCO Berlin. At the OMR Festival, she will not only provide insights into brand building through content but also reveal the new sector she plans to conquer next following her success in fitness and nutrition.
Pamela Reif at OMR
Pamela Reif has long since outgrown her status as a fitness influencer and now leads several successful companies. On the OMR stage, she discusses her international breakthrough, the building of brands such as "Naturally Pam," and the founding of her new agency, BIANCO Berlin. She shares her insights into modern creator marketing and explains how to sustainably engage a community for physical products.
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