About the speaker
Niels Rasmussen is Head of the Digital Services Unit at Norddeutscher Rundfunk (NDR). As Head of Digital, he is responsible for all NDR websites and apps, as well as NDR's social media presences. Currently, the development and implementation of AI strategies at NDR is one of his main areas of focus. He is also responsible for accessibility at NDR and coordinates accessibility within the ARD. Before joining NDR in 2008, Niels Rasmussen worked for ARD-aktuell, the editorial team of Tagesschau, germany’s most popular news program. As deputy editor-in-chief of tagesschau.de, he was jointly responsible for setting up ARD's central news portal from 1997 onwards. Niels Rasmussen volunteers as a board member of the Hamburg-based aid organization Hanseatic Help.
Niels Rasmussen at OMR
AI Search (or GEO) is rewriting the rulebook for publishers: fewer clicks, new gatekeepers, and new pathways to visibility. In this panel on the Yellow Stage, Niels Rasmussen (NDR) and Ole Reißmann (SPIEGEL Group) will discuss how media houses are navigating the shift from traditional search engines to AI-driven answers. Which strategies are working right now? How can content remain relevant, visible, and monetizable? And who will emerge as the winner in the new search ecosystem? A deep dive for everyone who wants to understand what’s coming next.
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