About the speaker
Recruited from Google to OMR Reviews, Marvin’s mission was to build the marketing department from scratch. For five years, he has spearheaded growth for one of the leading software platforms in the DACH region. Initially focused on User Generated Content, he is now obsessed with the challenge currently rattling the SaaS industry: How to rethink Go-to-Market when buying journeys are changing forever. At the OMR Festival, Marvin shares a 'boots-on-the-ground' perspective from a platform that lives and breathes the software market every single day.
Marvin Müller at OMR
What’s the real state of the SaaS market in 2026? Between the AI hype cycle, intense valuation pressure, and fundamentally new buying journeys, the landscape is shifting fast. As the team behind DACH’s leading software platform, OMR Reviews, Marvin Müller and Felix Rahlmeyer see what millions of B2B decision-makers are actually doing. On stage, they’ll break down the latest tech stack trends, identify the survivors of the AI era, and answer the ultimate question: Is SaaS really dead? Discover how the world’s most successful software players are rewriting the GTM playbook—and what you can learn from them.
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.