About the speaker
Marlena Hien is the co-founder of Bears with Benefits, one of Europe's most successful Femhealth startups. In 2018, she and her co-founder Laurence built the brand without external capital, leading up to a successful exit to the French healthcare group Havea in 2022. Today, she is active as an advisory board member, speaker, and business angel.
Marlena Hien at OMR
Scaling Paid Social internationally requires more than just translation and a bigger budget. Bears with Benefits and Stronger reveal the playbook behind their global growth. The focus: local creators for every market, culturally relevant content, and intentionally diverse profiles instead of "cookie-cutter" influencers. You’ll gain insights into the testing routines, KPI decisions, and structures necessary to scale new markets profitably.
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