About the speaker
As a passionate SEO expert for online shops, I have more than 13 years of experience both in-house and at agencies. I specialise in supporting medium-sized to large online shops in increasing their organic sales through success-oriented SEO consulting.
I regularly share my knowledge and experience in the field of e-commerce SEO as a speaker at relevant industry events (SMX, K5, SeoDay, SEOkomm, Campixx, e-Commerce Day, OMT, etc.) or in our own Webworks webinars, as an author for online marketing magazines (Website Boosting, Internet World Business, etc.) and, of course, on LinkedIn.
Mario Träger at OMR
The rules of visibility in e-commerce are fundamentally changing. Classic SEO and conventional SEA strategies are no longer enough when generative search systems like ChatGPT, Perplexity, or the new Google AI mode shape user behavior. In this masterclass, B+M Webworks shows you how your online shop can secure its visibility, reach customers more effectively, and profit from the shift to AI Search. Learn how GEO – Generative Engine Optimization – works and how to optimally use Paid Search campaigns in this new search landscape to continue selling successfully in the next generation of search engines. B+M Webworks provides the roadmap you need to stay ahead of the curve in a generative world.
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.