Kai Pflaume
Host
About the speaker
Kai Pflaume has been at the forefront of the German media landscape for over 30 years. After leaving Leipzig for West Germany in 1989, the trained securities dealer quickly swapped the trading floor for the television stage. In 1993, he began his TV career with the cult show "Nur die Liebe zählt," which he hosted for almost two decades. This was followed by numerous primetime successes on Sat.1, including "Star Search" and "Comedyfalle," before he moved exclusively to ARD in 2011. There, he continues to captivate millions of viewers with shows such as "Klein gegen Groß," "Wer weiß denn sowas?" and "Kaum Zu Glauben" on NDR television. In addition to television, he achieved a unique transformation into a digital content creator with his YouTube channel "Ehrenpflaume" and other social media channels, connecting generations. For his versatile work, which also includes award-winning documentaries such as "Zeig mir deine Welt" and "Die Braut, Ihr Mann, die Eltern und Wir," he has received, among others, the Bambi and the Bavarian Television Award.
Kai Pflaume at OMR
ZAH1DE is a force of nature: a Berlin-based creator, dancer, and musician – and long since one of the most influential Gen Alpha stars in the German-speaking world. Hailing from Berlin-Kreuzberg, she blew up through her dance content and managed the transition to a music career with impressive momentum. In 2025, she was awarded the BAMBI as "Shooting Star" – a major accolade that cements her status as a transition from TikTok phenomenon to mainstream icon. Serdar Boğatekin is the Founder & CEO of Lunatix – and the strategic mastermind who turned a Berlin dance base into one of the most visible creator and talent platforms in the DACH region. He combines training, community, and content so consistently that Lunatix isn't just a dance school, but a talent factory, content machine, and launchpad all in one. As a manager and mentor, he developed ZAH1DE within the Lunatix ecosystem and has guided her leap from viral dance content to music and pop culture relevance. On the Conference Stage, both will provide insights into today's music industry – and explain what brands can learn from TikTok phenomena like ZAH1DE.
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