About the speaker
Josephine Akosua has a special knack for food trends that immediately make you want to try them yourself. Her content picks up on current hypes and makes them accessible, entertaining, and inspiring for a wide audience. In doing so, she hits the spirit of the times and shows how viral food trends can be on social media today.
Josephine Conradi at OMR
How social media has changed the world of food—and why simple recipes are no longer enough. Food content on social media has evolved far beyond traditional recipes. Today, trends, aesthetics and storytelling often matter more than the ingredient list itself – from glitter in sourdough bread to elaborate cake designs and viral challenges. As food increasingly becomes an entertainment and lifestyle format, it also opens up new opportunities for collaborations with brands beyond the food space, from lifestyle to beauty. But what does this shift mean for creators, communities and brands?
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