About the speaker
Johannes Beus has been building tools to help understand search engines for over 20 years. His Visibility Index became the standard metric in the German SEO industry, and his company, SISTRIX, the most widely used SEO tool in the German-speaking region. What drives him today: figuring out how visibility works when AI Search provides the answers, and guiding the industry through this transition with data rather than gut feelings.
OMR Festival in Hamburg
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