Hannah Kleeberg is the founder of Herrlich Dining and a pioneering Culinary Art Director working at the intersection of food, design, and digital branding. The entrepreneur, who develops visual worlds for global brands like Google, Airbnb, and Zalando, is launching her first conceptual cookbook „Herrlich Hosting“ with gestalten this March.
Two female founders, two success stories, and the unvarnished truth behind them: At just 23 years old, Hannah Kleeberg founded Germany’s first culinary studio; today she is in demand across Europe, and her work is published worldwide. Over the past two years, Lu Leisering has co-opened two restaurants that became true hotspots for the art, fashion, and food scenes from day one. Even Harry Styles is a welcome guest. In this panel, they share their very personal “making-of” stories. They’ll discuss the ups and downs of starting a business and offer genuine insights into culinary trends that last longer than a single fad. From reinventing classic concepts to the question of how to create places that truly matter, all the way to the “experience economy,” where analog and digital experiences merge.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.