Fabian Grischkat is a Berlin-based presenter and journalist. The 25-year-old "newsfluencer" reports on social media about relevant topics in politics and current affairs. In 2024, he was honored with the Honorary Pride Award in Hamburg for his "Stolzmonat" campaign. Grischkat had registered the right-wing term as a trademark and raised €10,000 for the queer Magnus Hirschfeld Federal Foundation through the sale of T-shirts (Photo: Markus Haner).
Creators have become an integral part of our daily lives—they inform, explain, and entertain. Some are media makers, others are entrepreneurs, and many are both. They are fundamentally changing how content is created, who it reaches, and how it is monetized. But what does it really take to survive economically as a creator? What defines journalistic creatorhood—and how can collaborations with media companies succeed in creating real value for both sides? Sarah Kübler (HitchOn & NextGen Innovators) will discuss these questions with Fabian Grischkat (Newsfluencer), Yvonne Weiß (FUNKE Mediengruppe), and Adil Sbai (WeCreate) on the Yellow Stage. The session will also highlight the new "Creator Lift" support program, through which nextMedia.Hamburg assists up-and-coming creators with professionalization and networking.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.