About the speaker
Elif Baran is an artist manager and founder of NAMI Artist Management. She develops brand and content strategies for creators and entertainment formats with a focus on cultural relevance and sustainable monetization. As a state-certified actress and certified marketing manager (DAM), she combines creative storytelling with strategic brand building. With over 8 years of experience in music and creator management, she has implemented more than 500 campaigns. Her approach combines a deep understanding of street culture and digital communities with clear strategic leadership – focusing on relevant partnerships, scalable content concepts, and positioning creators at the intersection of community, culture, and commercial success.
Elif Baran at OMR
Why do some food formats resonate far beyond cooking itself? During the talk, GhostChef brings his kitchen directly into the audience, making tangible how food content unfolds within real-life environments. Together, we explore how strong communities emerge between backyard culture, urban spaces, and social contexts – and why this is where true relevance is created.
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