About the speaker
Dirk Bruns has over 20 years of experience in media and advertising. He is currently Google's Branding Solutions Director for the DACH region. He joined Google in 2010 and has worked on branding solutions, including YouTube commercialization and sales, creator collaborations, programmatic offerings across video and display inventories, and Google's creative services. Before Google, he held various roles at RTL Germany, leading commercialization and B2B marketing for RTL Sports, n-tv, and Vox. His media industry knowledge and innovation focus make him a valuable asset to Google's DACH team.
Dirk Bruns at OMR
Curtain up for the world's biggest stage: YouTube turns your living room into the place for the big moments. World Cup, Olympics, the Oscars – YouTube extends the cultural relevance of these moments into infinity. Dirk Bruns (Director, Video Sales, Google) shows how brands can leverage premium attention and unmatched reach to transform this into measurable ROI. The Deutsche Bank case demonstrates how to claim the best seats on this stage: By consolidating premium inventory via Display & Video 360, the company achieved 34% more reach - at twice the efficiency of linear TV. Merle Meier-Holsten (Head of Marketing, Deutsche Bank) explains how she is placing the company's marketing at the very heart of the zeitgeist in 2026: on YouTube.
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