About the speaker
Benjamin Zaczek is the founder and Managing Director of Salesviewer, the Bochum, Germany-based venture that decodes anonymous website visitors to assist companies with B2B sales. Zaczek spun off the company founded in 2004 a few years back, and has since spearheaded its growth to one of the leading DACH companies for B2B lead generation—without venture capital. Today, Salesviewer's clients include companies such as Stepstone, Arvato and Sportfive.
Benjamin Zaczek at OMR
Everything is running smoothly, but nothing engages?! AI-generated posts, synthetic images, automated funnels, data-driven InMails - marketing has never been so efficient and yet so ineffective. The result: target audiences keep scrolling, conversion rates are dropping and brands are getting lost in a flood of interchangeable and supposedly ideal perfection. The uncomfortable truth: the more companies rely on the same playbook, the more replaceable their brand identity becomes - and the less visible they become to the audiences that really matter. Benjamin Gregor Zaczek, founder and CEO of SalesViewer®, reveals the five key strategic factors that successful brands should focus on in the future. With specific recommendations from the B2B and enterprise context, he clearly demonstrates that those who use artificial intelligence correctly while thinking different will change how companies are perceived, build trust and outpace their competition.
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