About the speaker
As Managing Director of Podstars by OMR, Bastienne Früh shapes the development of one of the leading podcast and video offerings in the German-speaking market. Together with her teams, she is responsible for strategy, production, and marketing, and develops formats that consistently combine reach and monetization. She has built her instinct for media and markets over more than a decade: At Bauer Media Group, she rose from management trainee to the executive board and management board. As Managing Director and Publishing Director for Women & Lifestyle, she was responsible for the transformation and marketing of key media brands. Today, she represents a new generation of media leadership—with a clear focus on scalable content, sustainable growth, and strong teams.
Bastienne Früh at OMR
The battle of the platforms is heating up: While Spotify and Apple pivot to video, YouTube and Netflix are moving into podcasts. What began as a "lean-back" medium is rapidly evolving into a multimedia entertainment ecosystem – from viral Tiktok clips to live shows for thousands of fans. 2026 marks a decisive turning point: New distribution logics, shifting attention spans, and the rising influence of AI are fundamentally disrupting the status quo. Bastienne Früh and Florian Rinke provide exclusive insights into the mechanics of this transformation. Discover why "just adding video" is not a strategy, what creators can learn from the "Späti principle," and whether AI hosts are truly about to take over the microphone.
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