About the speaker
If brands in Germany want serious advice on social media and, above all, influencer marketing, they turn to Ann-Katrin Schmitz. In 2014, she co-founded one of the first influencer brands with her fellow student Farina Opoku, which Schmitz developed and managed into a lifestyle brand. This was followed by the home spa brand "NOLES" and her own conference. Today, the 34-year-old not only advises major corporations and brands with her team but has also become a personal brand herself with her entrepreneur podcast Baby Got Business.
Ann-Katrin Schmitz at OMR
We’re currently witnessing the biggest AI content explosion in history. At the same time, user attention is plateuing, and even the biggest influencers are starting to wear thin. Sounds like a tough time for social media marketing, right? I got you. We are on the brink of a new era: the Credibility Economy. A world where it’s no longer about reach, but about trust. As we kick off OMR, we’re taking our annual deep dive into the industry's latest trends and shifts: how power dynamics are being radically redistributed and what brands need to do right now. We’ll explore why creators are becoming part of a data-driven system, while the "human" behind the message is becoming more vital than ever. Spoiler alert: You’re not late to the game. You’re just still playing by the old rules. ;)
Omr Festival 26 doesn’t happen twice.
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.