"Andy Zingler is a Hamburg-based content creator known for his authentic food and lifestyle content. He shares culinary highlights from the city’s best restaurants, cafés, and hidden gems while also giving his community insights into his daily life, sports, and entertainment."
"This talk explores how algorithms on TikTok and Instagram shape our tastes and challenge traditional restaurant criticism. It focuses on questions such as 'Instagrammable vs. authentic' and how social media is changing our expectations of restaurants. The role of employees is also increasingly changing – they are often not far removed from being content creators."
Join thousands of marketers at OMR Festival 2026. Hits Hamburg on May 5–6. Be part of it – or hear about it later.