About the speaker
Andrea Petković, born in Tuzla, Bosnia in 1987, moved with her family to Darmstadt at the age of six months. She started playing tennis at six and reached the top ten of the world rankings in 2011 and 2014. The US Open 2022 marked her final tournament. Beyond tennis, she gained recognition as a writer: her columns for SZ-Magazin in 2018 attracted wide attention, followed by her debut book "Zwischen Ruhm und Ehre liegt die Nacht" in 2020 and "Zeit, sich aus dem Staub zu machen" in 2023. She contributes columns to Die Zeit and Sports Illustrated. Since 2023, she has also been working as an analyst and expert for Tennis Channel in the USA. She remains deeply rooted in tennis: on behalf of the German Tennis Federation, she supports youth development in high-performance sports and, as Director of Excitement at the WTA 500 tournament in Berlin, injects fresh energy and visibility into the game. Andrea Petković divides her time between New York and Darmstadt.
Andrea Petkovic at OMR
Subscription features have become a core component of almost every major social media platform. The promise: giving creators the opportunity to monetize their content directly, rather than relying solely on brand deals and reach. For a long time, this was only possible through third-party platforms—most notably OnlyFans. While it was primarily used for "adult content" in its early years following its 2016 launch, its user base has long included creators from the sports, music, and film industries. Keily Blair has been the CEO of OnlyFans for about three years, responsible for the company’s strategic direction—as well as its billion-dollar revenues and user growth. On the Conference Stage, Keily Blair will explain what truly matters when it comes to communities and fan engagement.
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