About the speaker
Adam's career began when he joined Affiliate Window in 2004 when the company was a small but successful start-up with just 15 employees. Adam has been instrumental in building Awin into the world's largest affiliate network with over 1,000 employees operating globally across 15 territories and three continents. Proven expertise in delivering high quality sales, service and operations in a global setting as well as an expert in marrying complex client requirements with technology solutions, Adam became CEO of Awin in 2021. He is a champion of diversity, equity and inclusion and believes healthy employee engagement, wellness and culture are critical to the success of any business.
Adam Ross at OMR
Affiliate Marketing is a unique channel in digital marketing, connecting advertisers with a diverse ecosystem of partners—from content creators, media buyers, and comparison platforms to loyalty, cashback, and coupon sites. Operating across markets worldwide, it combines multiple marketing models within one framework and touches different stages of the customer journey. This diversity is both its strength and its challenge: despite delivering measurable and incremental revenue globally, the channel is still often perceived primarily as a lower-funnel conversion driver. On the Yellow Stage, Adam Ross, CEO of Awin, and Santi Pierini, CEO of CJ, will share perspectives on what has worked well in Affiliate Marketing over the past two decades—and where the industry may have missed opportunities. The discussion will explore how incentives, collaboration, and new technologies could shape the next phase of the channel’s development.
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