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About us
Second German Television (ZDF) is a public media company with three TV programs: ZDF, ZDFneo and ZDFinfo. Its content is available at any time in the ZDFmediathek and via third-party providers online. ZDF is involved in 3sat, ARTE, phoenix, KiKA and the content network funk. ZDF's mission is to provide an objective overview of world events and a comprehensive picture of German reality by offering information, education and entertainment in Germany. ZDF's programs are committed to journalistic, ethical-moral and social standards and legal requirements of objectivity, objectivity, balance, independence and fairness.
On stage
The largest FIFA World Cup in history. Three countries, one massive challenge. When the World Cup kicks off in the USA, Canada, and Mexico, it will be present across all ARD and ZDF channels: live, on-demand, and right in the middle of fans' everyday lives. Sportschau meets sportstudio. The sporting event is becoming a content playground—from highlight clips to deep dives, from primetime to timelines. And right in the thick of it: Sportschau presenters Lea Wagner and Alex Schlüter, alongside ZDF experts and World Cup winners Christoph Kramer and Per Mertesacker. On stage, they discuss what truly great World Cup coverage is all about, how content is created, and what it feels like to commentate from the sidelines rather than being on the pitch.
Our events
Why does some content go viral for weeks, while other content doesn’t? Where can I find inspiration for new ideas? And how can I break out of familiar patterns of thinking? Sports documentaries are more than just niche content for fans: sports become drama, athletes become characters. Series such as "Welcome to Wrexham" and "FC Hollywood" are blueprints for modern storytelling. In this masterclass, Marie-Julie May, Clemens Schröder, and Fabian Farwick share what they have learned from two years of documentary work in the ZDF sports editorial department – and show what creatives from all disciplines can learn from sports documentaries about emotionalization, storytelling and conversation value.
In this masterclass, ZDF and Mediaplus reveal how they successfully inspire non users, unlock new growth potential, and drive long-lasting streaming engagement. Discover how data driven targeting, fresh campaign architectures, and bold creative storytelling came together in the brand-image "Stream-Team" campaign. Get an exclusive behind the scenes look at everything from organizational transformation to seamless media orchestration — and take away actionable insights for anyone aiming to scale platforms, grow brands, and win the race for attention.
Artificial intelligence is turning the world of work upside down. For the first time, highly qualified "white‑collar" jobs are also coming under pressure: whether in administration, marketing, or management – anyone who works with their mind now faces competition from AI. Young professionals are questioning their prospects; experienced experts fear becoming replaceable. For his "Am Puls"-documentary, ZDF journalist Florian Neuhann met people whose professional lives are facing profound upheavals – and asked himself: What role will journalistic work play in the age of AI? The ZDFsparks team led by Pirita Pyykkönen-Klauck explains how AI is already able to support today's working world.Hosted by ZDF news presenter Gundula Gause.
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Meet ZDF - Zweites Deutsches Fernsehen at OMR Festival.