Retail media must not stop at impressions. The true potential lies in rapidly converting media contacts into verifiable sales. In this masterclass, Wolt Ads for Brands demonstrates how advertisers and agencies can activate ready-to-buy target groups in a live commerce environment—where discovery and purchase happen within the same session. Wolt explains how first-party data, closed-loop attribution, and real-time purchase impulses transform retail media from a mere visibility measure into a genuine growth driver. Using concrete campaign examples and practical use cases, you will learn how to go beyond traditional media metrics and instead optimize for what truly matters.