Warsteiner

B7 B03 Oberbräu Biergarten A0 Bar01 A0 Bar02 B0 Bar04 Oberbräu Bus B5 B01
BrandsFood & Beverage

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About us

Since 1753, we’ve been brewing beer in Warstein, evolving from a family brewery into a global brand. Today, Warsteiner is where people come together to celebrate—at festivals, events, top restaurants, your favorite local bar, and fridges across Germany. Led by Catharina Cramer in the ninth generation, Warsteiner stays authentic, and deeply rooted in the Sauerland—while embracing a global spirit. Now available in over 60 countries worldwide.As a festival and event sponsor, we’re committed to supporting the music of tomorrow. Helping young talent thrive is close to our hearts—because fresh beats and new sounds keep the scene alive. That’s how we stay ahead the curve and contribute to the future of the industry

At our booth

OBERBRÄU X PAROOKAVILLE

May 05, 16:00-20:00

Our Oberbräu bus is parked right in front of Hall B7!

Look forward to games & good vibes, music & parties, and of course ice-cold Oberbräu Hell and our new Oberbräu Hell 0.0%!


TIMETABLE:


16:00 - VALI THUN

17:00 - JETSET JOURDAIN

18:00 - FELICIA BIANCO

19:00 - JC ZELLER

21:00 - LOST IDENTITY

OBERBRÄU PARTY BUS

May 06, 10:00-20:00

Our Oberbräu bus is parked right in front of Hall B7!

Look forward to games & good vibes, music & parties, and of course ice-cold Oberbräu Hell and our new Oberbräu Hell 0.0%!


TIMETABLE:


10:00 - FLOWSUN
16:00 - PHIL FULDNER

Our events

Beer, Bytes & Gut Feelings – Warsteiner rides the AI wave without losing sight of people
Masterclass
May 06, 15:00-16:00
Track 26, Hall B2

Warsteiner demonstrates how a 270-year-old company is navigating the acceleration of AI—where technology is advancing faster than you can say “Cheers” – balancing tradition, speed, and real people. Rather than glossy success stories, the focus is on honest challenges: extremely short innovation cycles, skeptical employees and customers, and the question of how digitalization works when perfection is no longer an option. We’ll discuss concrete real-world examples, the coming waves of AI, and why true innovation emerges when technology empowers people—not replaces them. Always guided by the motto “Human in the Loop” rather than fear of job loss, we’ll master the fastest revolution yet together.

Warsteiner
Karsten Rösener
Konrad Gulla
More details

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Meet Warsteiner at OMR Festival.