Join Google and Vonage for a masterclass to explore how brands unlock the full potential of RCS Messaging. Gain insights into how this evolution of traditional messaging creates rich, interactive, and seamless customer experiences. We will showcase innovative use cases from enhanced conversations to fully functional service experiences within the messaging channel itself.A key highlight is a deep dive into how Freenow by Lyft uses RCS to allow customers to book taxi rides directly within the conversation. Quickly and without the need to download an app. From conversational commerce to app-like experiences, join us to see how RCS is shaping the next generation of digital engagement.

In this Masterclass WEINFREUNDE, Vonage, and Deutsche Telekom demonstrate what Salesforce’s "Agentic Enterprise" looks like in practice. Discover how leading brands are evolving from traditional email campaigns toward branded, trusted, data-driven, and AI-powered customer interactions via RCS.You’ll see a live demonstration of how an entire fleet of autonomous AI agents is mobilized through Slack to launch a perfectly branded campaign. Watch as they deliver the ideal wine pairing just in time for asparagus season to the exact right target audience—and learn why a classic inbox strategy is no longer enough to cut through the noise.