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TOWA is a company specializing in digital consulting and services for B2B champions and medium-sized businesses. With over 130 experts in Hamburg, Munich, Dortmund, Vienna, and Bregenz, we support B2B companies in their digital transformation, particularly in the areas of customer experience, such as commerce, sales, marketing, and service. Our customers include well-known market leaders such as ALPLA, Canon, voestalpine, Meusburger, Tyrolit, Lenzing, and the K.D. Feddersen Group. Our expertise is primarily based on technologies such as Storyblok, Spryker, Salesforce, Emporix, and VTEX.
The B2B Digital Leaders Networking Event. Just a short walk from the convention center, you can enjoy a relaxed evening with finger food and drinks at Schrødingers in Schanzenpark.
Account-based marketing, automated content processes, AI-powered lead qualification—the mid-sized sector is facing a paradigm shift. In this masterclass, TOWA shows you how B2B champions consistently align their marketing with revenue: from the first brand touchpoint to the final close. Experience revenue marketing instead of gut feeling—with targeted ABM campaigns, scalable content automation, and a CRM architecture that connects marketing and sales into a single revenue machine. The pressure is real: your customers expect faster offers, a more personalized approach, and seamless service—all while budgets decrease and skilled labor remains scarce. TOWA presents five real-life B2B use cases with concrete strategies, actual implementations, and measurable results.
Meet TOWA Digital at OMR Festival.