WOW 404

TikTok trends are no longer the path to relevance. Brands must learn to shape culture and actively drive it themselves. "Doing things in the Real World" is becoming the last resort to stay relevant as a brand. Those who succeed deliberately create cultural moments and extend them organically into social. Whether the McDonald's Minecraft Menu or the Marty Supreme Rollout: social and real life are growing closer together. In this Masterclass, we show why culture is becoming the last true differentiator and how brands own Passion Points to stay culturally relevant long-term. Learn from WOW 404 & THE WOW, the Passion-Point-Driven agency behind Milka, Oreo, Lidl, Otto, Snipes and many more.