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Marketing today needs to deliver more content for more channels than ever before to feed the hungry algorithms. To tackle this needs for ever more content, Mars Food is pioneering the use of Agentic Content Engines for brands like Ben’s Original.
This masterclass looks at how an Agentic Content Engine works, showing how it goes from identifying trends and audience specific needs, to defining the audience opportunity and brief, to developing a creative concept, and crafting and adapting copy, images and video based on that brief. With a live demonstration, creating content in realtime, we want to show the future of agentic creativity in action. It’s more than a production tool, it’s an end-to-end dynamic engine for cultural relevance.
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