Teads

A4 D10
Adtech & ProgrammaticVideo & StreamingAI & InnovationPerformance

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About us

Teads is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. With a focus on meaningful business outcomes for branding and performance objectives, Teads drives value by leveraging predictive AI technology to connect quality media, beautiful brand creative, and context-driven addressability and measurement. Teads is directly partnered with more than 10,000 publishers and 20,000 advertisers globally. The company is headquartered in New York, New York with a global team of around 1700 people in 30+ countries.

Our events

Teads & Samsung: The Attention Myth, and Why Attention Alone Doesn't Guarantee Success
Masterclass
May 06, 10:30-11:30
Track 09, Halle B3

Everyone is talking about attention, but how effective is it really? Teads and Samsung are here to debunk the myths. In a case study of the Gemini campaign, one of the year's most extensive attention studies was conducted with Lumen to analyze how attention duration and brand lift metrics actually correlate. In this masterclass, you will learn exactly at which second of attention a user truly remembers your brand and when the curve begins to plateau. Teads shares concrete benchmarks and strategies to help you optimize your video campaigns for real impact instead of just views. Take away the knowledge to justify and scale your media investments based on data. Teads shows you how to turn attention into a measurable competitive advantage.

Teads
Carmen Rackl
Kimberly Berauer
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Teads After Festival Party
Side Event
May 05, 20:00-23:59
GAGA Club

End the day at the exclusive Teads After Festival at the GAGA Club! Just like last year, you can expect an unforgettable night with free drinks, great music, and a unique atmosphere. Enjoy the breathtaking view over the Reeperbahn—and all in first-class company.We will be opening the doors of the exclusive GAGA private club on Tuesday, May 5, 2026, from 8:00 p.m. The location impresses with its unique design and a terrace on the 5th floor that offers a breathtaking panoramic view of the Reeperbahn. Look forward to an open bar all night with delicious drinks and driving beats. Experience a stylish party night and secure your spot via the OMR application tool!

Teads
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